I build design organizations that stick. Over 20+ years, from fine art and print through interactive agency creative direction to leading UX functions inside VC-backed SaaS companies … I've learned that great experience design is less about deliverables and more about the systems, people, and culture that produce them consistently.
Yes, I have done a little of all of the above, and I very much enjoy my professional life. Yet what really drives me is chasing that one moment that it all comes together. Either the right pixel move for a logo, the president of a company who knows nothing about "web design" is presented concepts and is floored! Or an entire design system pushes perfectly into the DEV environment. Ugh! THE best!